Lindsay Lohan Given a Free Condo?
By Anthony Longo 30 03 2007
Latest news from my Lindsay Lohan Condo Post yesterday…is that she was actually given the Condo, and she did not purchase it.
As noted in the article, many high-end developers will do this to attract more PR around the development. If you think about it, it costs just about the same to kick off a killer PR campaign with print advertising and its NOT as cool as having a celeb in your condo building!
Condo Developers of these luxury lifestyle buildings are using everything from world renown artists like Philippe Starck, Designers like Armani Casa in 20 Pine downtown NYC and Ian Schrager world renown hotelier in 40 Bond Street in NOHO and even Jade Jagger, Mick Jagger’s daughter designing the Jade in Chelsea (as you can see NYC is taking the lead in branded condominium buildings!)…. and its the buyers are eating it up.
These aren’t sales tactics, they are positioned marketing & designer goods that last. They have staying power and tell a story. This is what actually attracts me to the urban condominium marketplace. I believe we are just scratching the surface of creativity, luxury & lifestyle aspects of “Branded Buildings”.
Your thoughts on branded condo buildings?
Branded condo buildings? See reason 7 here:
http://condodomain.com/blog/top-ten-reasons-why-your-high-rise-wont-get-built/
Wow! What a gimmick to boost Condo sales. Next thing you hear Paris Hilton given a free Condo.
[...] Read More at condoDomain [...]