Leverage the Power of the Press

By Anthony Longo 18 05 2007 by Author

Redfin Ad

Local Cambridge, MA based discount real estate firm TerritoryRE is … and in a big way!.

No one has been getting more press than Redfin lately. With the 60 Minutes episode and its public launch in Boston last week…they are hot to trot. Well, discount competitor Territory realized what most people don’t - the power of GOOGLE.

Territory snagged up some Redfin keywords using Google’s adwords marketing campaign.

Google Redin or Redfin.com and see TerritoryRE with some great ad placement…and probably for short $$ to.

What’s the key here? Well, TerritoryRE is getting some pretty cheap traffic and a ton of exposure, especially with their catchy tagline: “Whos Side is Redfin On”

Google Adwords does have some auto-protectors from using corporate names in your Adwords campaign…but nothing a dash cant help. Anyway, fun ads, good friendly completion…smart guys over at TerritoryRE! I like it all …maybe the Territory Guys took a class from BC.