Falor approves of NICKY O chain (Miami & Chicago)
By Anthony Longo 17 07 2006
Nicky Hilton will license her name to a South Beach hotel, establishing a new benchmark for hoteliers trying to leverage star power into higher room rates and profits.The deal to rename the adjoining Breakwater and Edison hotels the “Nicky O, a Nicky Hilton Hotel” will thrust the fashion designer — best known as the kid sister to Simple Life star Paris Hilton — into an industry pioneered by her great-grandfather, Conrad Hilton.
“People want to be part of Hollywood and feel like they’re in the ‘in’ crowd,” said Robert Falor, president of the Falor Cos, the Chicago company converting the Breakwater and Edison into a condo-hotel complex. “Nicky brings that.”
Falor also will open a Nicky O in Chicago, and Hilton said Thursday she hopes to launch as many as 10 hotels across the country as part of her exclusive deal with the company. That would establish the 22-year-old as the newest competitor to Hilton Hotels, the chain founded by her great-grandfather and namesake in 1925.
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Falor said the Nicky O brand (the O stands for Hilton’s middle name, Olivia) will set the tone for the entire look of the 95-room Ocean Drive hotel. Hilton said she has been pushing for a particular style, from the mattresses — she wants the same found at the Waldorf-Astoria, where she grew up — to the bellhop uniforms to the pens at the front desk.
“I grew up in the Waldorf towers,” she said. “I just love the life of a hotel. The restaurant downstairs. The shops. Having housekeepers every day. I think I know a good hotel, and I love good service.”
Source: Chron.com
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