Comments on: Coldwell Banker Offering Discount Brokerage?

By: Thomas Johnson

Thomas Johnson — Wed, 18 Jun 2008 15:12:55 +0000

This was/is a trial balloon. I believe it was implemented in the Pittsburgh area. C-B is not one to leave any franchise sales opportunity unexplored. I am unsure if they are even selling Blue Edge franchises, but it would be interesting to speculate that Realogy (C-B’s parent) could acquire a successful discounter like, oh, say Redfin, grab the technology and have it drive Blue Edge.

I think Realogy is more concerned with the launch of Better Homes and Gardens this summer. Could we see all those GMAC brokers who were formerly BH&G return to the fold?

By: The Man from Nantucket

The Man from Nantucket — Fri, 13 Jun 2008 15:20:45 +0000

http://realtytimes.com/rtpages/20010503_blue.htm

And this article says it was published MAY 3, 2001!!!!!!!!

By: The Man from Nantucket

The Man from Nantucket — Fri, 13 Jun 2008 15:16:58 +0000

I’ll dig into it a little bit, but the site looks quite plain, boring, manila, weak, generic (let’s see, how else can I describe it). Low budget.

Would you really go to this site and try to sell your house?

They’ve got no PR juice so how are people going to even FIND the site?

And if Coldwell Banker was tied to this, oh man…they’re in some deep…