Social Media

Blogging For Boston Real Estate Agents

By Anthony Longo 22 12 2008

What other way to best find our newest team member that to “BLOG” for them?

So here it is…we are blogging for Boston Real Estate Agents to join our team. Well, actually we are looking for 1 SUPERSTAR, rock-the-house, data soaking, business minded, super organized, mega-social, real estate agent who wants to be apart of the fastest growing Boston real estate company.

So what does it take to become one of the top real estate buyers brokers in Boston?

1. Passion: We want the most passionate individuals who love real estate, technology and urban living.

2. Savvy: You are way ahead of the curve, understand that the traditional model is changing and you have already started exploring new initiatives like blogging and other web 2.0 marketing tactics.

3. Entrepreneur: You are self-motivated. You are a risk taker. You want to shoot for the stars and be involved in something special.

What else is involved and what will CondoDomain offer me?

Well, for starters we are a web-based buyers brokerage so we only work with buyer looking to buy in downtown Boston. This means (and we will help you) you need to know every downtown neighborhood better than every other Boston real estate agent! Know all the major new construction developments better than every other Boston real estate agent. And love to pull and analyze sales data better than every other Boston real estate agent! See where we are going here. We simply push to be the very best at what we do - help people find and purchase their new Boston condo.

CondoDomain Boston is located at 319 A Street in the Fort Point Channel neighborhood in an AWESOME LOFT. We operate our shop out of a huge open loft space that allows creative energy, ideas and a very exciting and fun work environment to flow opening (a huge part of our company business model). Many who have walked through the space say that we operate like an early stage dot-com start-up company - and that is exactly how it is.

Our company, being a web-based brokerage operates online. Our entire marketing platform generates thousands of buy-side leads per month. These leads need to be responded too immediately, sorted, managed and eventually brought out to tour properties. (So you gotta be a die-hard blackberry or iPhone user.)

Oh…one more thing. Our company has a very different business model. We refund a large portion of our real estate commission back to our clients. I know, sounds crazy but we have a really good reason for it. Learn more about our commission refund business model here, here, don’t forget to miss the post where we gave back $43,000 to our $2M One Charles Condominium buyer.

We keep it pretty simple: If you like a loud, fun, very active but professional work environment, like working in a team environment and consider yourself passionate, savvy and entrepreneur-like, give us a shout –**– Facebook me, Twitter me, Txt me, Email me or I guess you can call me too - 617.617.7704.

Meet Our Corporate & Boston Team

Meet Some Of Our Clients

See our Facebook Recruiting Post

For all of those who are more “visual thinkers” like me see below:

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Categories : Commissions, Condo News, Real Estate & Technology, Real Estate Commission, Redfin, Social Media, Zip Realty

PROJECT: Development (beta in Boston)

By Anthony Longo 12 12 2008

‘PROJECT: Development’ is a new series of BLOG postings and articles that you should expect to see in 2009. ‘PROJECT: Development’ will drill down and extract the in’s and out’s of all the hot new luxury developments and lofts in downtown Boston. Forget ‘price per square foot’ and how many bedrooms…you can pull all of that off MLS. ‘PROJECT: Development’ will give you the MEAT you are looking for!

From sales volume and pricing adjustments to unique units & hidden features, we plan to take you through all the hot and not so hot Boston condo developments.

What should you expect?

Well…we will give you the skinny on what is going on in that development (yes the good, bad and the ugly). We will also be posting great photography and even VIDEO for our not so shy developers & marketing peers.

Here are two test ‘PROJECT: Development’ articles we did this year: “Condolicious: Northpoint“ & “Checkin’ out The 1850“

Developers Make Contact With Us ASAP!

Erica is already filling her schedule for ‘PROJECT: Development’. Make sure you are not left out and you get the ‘transparent’ version of your property EXPOSED via ‘PROJECT: Development’. Contact Erica

How can you find ‘PROJECT: Development’ articles on our site/BLOG?

1. You can read our blog everyday so you never miss a ‘PROJECT: Development’ .

2. You can check in on our blog once in a while and visit the CATEGORY - ‘PROJECT: Development’ .

3. You can sign up to get our blogs right in your inbox via FeedBurner auto-email blog.

Have a project that you want to get the skinny on? Email Erica (erica [at] CondoDomain.com)

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Categories : Condo News, Real Estate & Technology, Real Estate Commission, Social Media

CondoDomain Goes On A Recruiting Frenzy

By Anthony Longo 10 12 2008

CALLING ALL REAL ESTATE BROKERS AND AGENTS !!!

We are currently in recruiting mode to “inject” our business model into all of our pre-existing 33 markets and beyond! Yes, we have all heard and read about real estate businesses closing up shop or similar companies performing layoffs and cost cutting, that is not us. Actually we are Growing, possibly we are onto something here?

As you may know we opened 8 markets since July of this year. Since then we have tried, tested and tweaked our model and are now super excited to push it out to our remaining markets. Our plan is to get out to all markets and beyond in 2009 starting with the largest urban metros that we have already existed in since 2005. See our 8 ‘live’ markets here: www.CondoDomain.com

Our next 8:

Chicago
Denver
St. Paul/Minneapolis
Miami
San Francisco
LA
St. Louis
Houston

The Gig:

You: An innovative (totally non-traditional) real estate broker or agent who works for an innovative broker.

Us: A web-based buyers brokerage brand focusing on the niche of urban housing and condominium living. As an Internet driven business, we attract savvy, smart, educated buyers looking to buy a condo in your city and maximize their savings via a commission refund.

The Relationship: You have your own business and keep your own business. You also have an exclusive partnership with CondoDomain and work with all CondoDomain buyers who come through our website & marketing system.

Skills Needed: High energy, very organized, entrepreneurial drive to become a market leader, knowledge of the downtown marketplace including new construction developments, love people and working with buyers, not fraid of the public spotlight, well spoken with the press, great understanding of the mortgage industry and sharp!

Bonus Skills: (not mandatory) Blogging, Social media friendly (Facebook, LinkedIn, Twitter), management skills to build a team of buyers brokers around you.

More on us right here on YouTube & Our Site:

Corporate Video

FOX25 Special

Meet our Clients

Meet our Team

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Categories : Commissions, Condo News, Real Estate & Technology, Real Estate Commission, Social Media

Re-branding in a new branded online world

By Anthony Longo 24 11 2008

So the past few weeks we have been looking into some re-branding for CondoDomain. Our websites and business model have been great to us thus far, but in interviewing many of our clients the past few weeks, we have found some MAJOR LEAGUE gaps in our BRANDED EFFORTS & MARKETING SCHEMA and need to resolved them immediately.

Link to our Boston website is - http://Boston.CondoDomain.com

Some constructive feedback from our clients include:

1. They were unclear what we were at first: Ad website? Referral Site? Actual Agent/Broker?

2. Many did NOT know that we gave a cash refunds back to our clients until AFTER they purchased? (Oh my god…talk about bad design on my part!). These clients bought a condo with us and were not expecting anything and then we showed up with a huge cash check and they flipped out. Crazzzzy!

3. Another group of people found out about the refund after being on the website for more than 3 days. This is something I feel that should be conveyed within the first 3 seconds!

4. Most said once they found about the refund they did not understand it? Did not get buyers brokerage or that commissions were paid by the seller. We need to educate better on how traditional brokerage works!

5. Almost everyone said that we have the best product (website) & service (people) available and they did not know it until after the fact. All mentioned that we need to do more advertising and make it known our business proposition as its “one of a kind”.

So what to change/modify/implement?:

1. Branding & Logo: Maybe the “.com” at the end of our logo makes people think we are more of a website rather than a real live, local, “people on the ground” company. Remove the “.com”?

2. Messaging: Obviously a more clear “educated” message to our audience / buyers. (a) We are local brokers. (b) We are a niche specialist working with buyers only in major cities. (c) You get cash back when you buy with us. (d) Its not only free to use a buyers broker, but, actually using CondoDomain will save you additional thousands by letting them help you.

3. Website (1.0): Crisp’en up the site to a more Web 2.0 template that conveys all of these messages.

Marketing Guru’s, Brand & Identity Specialist, Web 2.0′ers - We would love your advice & feedback. Feel free to leave a comment or email me directly!

Thank you!!!

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Categories : Architecture, Condo News, Design, Real Estate & Technology, Real Estate Commission, Social Media

Twitter, what the heck is it?

By Anthony Longo 17 11 2008

As some of you know I have been on Twitter for a month now. I felt it was my duty to jump on this West Coast bandwagon and join in on the fun. After all - we are a leading ‘web-based’ company in a very “Social” vertical (Real Estate) right?

So about a month ago I was getting a ton of “Twitter Pressure”. It was very similar to the “Facebook Pressure” I got last year from close friends & industry peers. Well, if you checked out my Facebook lately, I am obviously 100% addicted and about 2,000 industry friends FAT.

Thanks to Erica Farthing, our Director of Social Media, Facebook has been such a great addition to our Social Media campaign. In fact when big corporate companies arbanning Facebook, here @ CondoDomain we encourage everyone to have it

So, Twitter here I come….

So what is Twitter? Below is an awesome “Twitter in plain English” video that I came across last night.